Email Saves Money
Chapman's first newsletters went out by fax, but connecting to clients around the globe was wildly expensive. "My phone bills were huge," says Chapman, a man who is careful with a dollar. For a while he offered his subscribers a choice, fax or email, but as of this year, he'll use only email.
Chapman has a simple answer for technological holdouts: "If someone tells me he doesn't have email, I tell him to use his mother's email."
Email nearly makes collecting from the occasional deadbeat a non-issue, too. While he does make calls when a bill is months overdue, he doesn't worry much about the rare client who doesn't pay. "What has it cost me to send the newsletter?" he asks, turning his thumb and forefinger into a circle. Besides, many of his clients have deep pockets. "Ernst & Young is good for the money."