The Accidental IP
Aldrich didn't start off as a soloist. When he began writing jingles in the '70s, there was only one book on jingle writing available (Anthony Teixeira's Music to Sell By). After reading the book, Aldrich tracked Teixeira down. They got to know one another, and the pair wrote jingles together for many years. They worked as a team until Teixeira's death about fifteen years ago. Aldrich says if his partner was still alive today, he'd happily be working with him.