A Winning PROPosition

I found your article "A Winning PROPosition" at a most appropriate time.

I have just entered the world of independent professionals. I am currently consulting for a direct-mail gift catalog on merchandising and creative design. Previously, I worked for 15 years in the catalog industry as a merchandiser and sometimes had to come up with the right props for our products out of season. Romance or clarity or simplicity -- all of the emotions we were trying to create in the shot depended on proper styling, and I was consistently amazed at the lack of good stylists.

Because of my background as a merchandiser and of working closely with our creative teams, this article has suggested another route I can take with the services I offer -- that of prop stylist! Now, I just need to get started… Thanks for the idea!

Ami Waller-Ivanecky