Alert the Media

A media kit is a packet of information prepared by a magazine's marketing department. Meant primarily to help advertisers decide whether or not they will buy an advertisement in the magazine, the kit usually includes such important information as ad specifications and page rates, the magazine's most current editorial calendar, and lots of information about the magazine's subscribers (including such tidbits as typical household incomes of most of their readers and their favorite brand of Scotch Whiskey). To get yours, visit the magazine's Web site -- you'll oftentimes find the information there. Otherwise, contact information is usually available through such IP-friendly resources as the Writer's Market.