Pitching Practice

You want an angel's money? You'd better learn to pitch. Pitching means articulating in simple, vivid language why an investor should give her money to you. Be certain to practice your pitch as often as possible, refining your spin and your speed. Don't be afraid to try it out on friends, spouses, children, home appliances. Videotape it. Get to know the style and content of your message so well that it becomes second nature to you. That naturalness will inspire trust and confidence. Spluttering, impromptu speeches tend to do little but vacate a room.