Talking Points

  1. Focus on the clients' needs. When talking about your experiences, talk about the projects themselves, not on the wonderful, brilliant, outstanding, and superlative contributions you made. Humility can only help.

  2. Don't do anything bizarre unless you know for a fact that the client likes bizarre stuff.

  3. Only use props as speaking aids if they're really relevant to your points, not as three-dimensional exclamation marks. Handouts (printed pages) are okay if they're short, focused, and applicable. Stay far away from long rants or blatant sales pitches.

  4. If you can find out how the clients dress at work you should (usually) show up dressed the same, or slightly more formally (just as you would for a job interview). An exception is if you're "a creative" and you're meeting with suits.