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201 Great Ideas for Your Small Business
Beating the Odds in Small Business
Business Know-How: An Operational Guide for Home-Based and Micro-Sized Businesses with Limited Budgets
The Business of Consulting: The Basics and Beyond
The Business Side of Creativity
The Complete Caterer: A Practical Guide to the Craft and Business of Catering
Complete Guide to Home Business
The Complete Idiot's Guide to Making Money in Freelancing
The Essential Business Buyer's Guide
Futurize Your Enterprise: Business Strategy in the Age of the E-Customer
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How to Make Money Publishing from Home: Everything You Need to Know to Successfully Publish: Books, Newsletters, Greeting Cards, Zines, and Software
Inc. Yourself: How to Profit by Setting Up Your Own Corporation
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Small-Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of Trouble
Smart Strategies for Growing Your Business
The Successful Business Plan: Secrets and Strategies
What to Charge: Pricing Strategies for Freelancers and Consultants
The Work at Home Balancing Act: The Professional Resource Guide for Managing Yourself, Your Work, and Your Family at Home
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422 Tax Deductions for Businesses and Self-Employed Individuals Business
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Get Your Money! How to Protect Your Business Without Losing Your Customers
J.K. Lasser's Taxes Made Easy for Your Home-Based Business: The Ultimate Tax Handbook for Self-Employed Professionals, Consultants, and Freelancers
Keep Your Hard-Earned Money: Tax-Saving Solutions for the Self-Employed
Keeping the Books: Basic Recordkeeping and Accounting for the Successful Small Business
Minding Her Own Business
The Small Business Money Guide: How to Get It, Use It, Keep It
Tax Planning and Preparation Made Easy for the Self-Employed
Tax Savvy for Small Business: Year-Round Tax Strategies to Save You Money, 4th edition
Smart Tax Write-Offs
Wage Slave No More: Law and Taxes for the Self-Employed
100 Best Retirement Businesses
101 Best Home Businesses
121 Internet Businesses You Can Start from Home: Plus a Beginners Guide to Starting a Business Online
The 101 Best Freelance Careers
Consulting for Dummies
Finding Your Perfect Work: The New Career Guide to Making a Living, Creating a Life
Guide to Self-Employment
Harvard Business Review on Entrepreneurship
Home Business, Big Business
The Joy of Working from Home: Making a Life while Making a Living
Moneymaking Moms: How Work at Home Can Work for You
Money-Smart Secrets of the Self-Employed
The New Pioneers
On Your Own: A Guide to Working Happily, Productively & Successfully from Home
Soloing: Realizing Your Life's Ambition
Spare Room Tycoon: The Seventy Lessons of Sane Self-Employment
Strikingitrich.com: Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of
Survival Jobs: 154 Ways to Make Money While Pursuing Your Dreams
Un-Jobbing: The Adult Liberation Handbook
White-Collar Sweatshop
Working for Yourself
Working Solo
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101 Home Office Success Secrets
The Home Office Book
The Home Office
The Home Office and Small Business Answer Book
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Organize Your Home Office! Simple Routines for Setting Up an Office at Home
Practical Home Office Solutions
The Stay-At Home Mom's Guide to Making Money from Home: Choosing the Business That's Right for You Using the Skills and Interests You Already Have
The Ultimate Home Office Survival Guide
The Work-At-Home Mom's Guide to Home Business
Working at Home while the Kids Are There, Too
Working From Home: Everything You Need to Know About Living and Working Under the Same Roof
The Contract and Fee-Setting Guide for Consultants and Professionals
The Copyright Handbook
222 Ways to Promote Your Small Business on a Budget
AMA Complete Guide to Small Business Advertising
The Brand You 50
Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know
Guerrilla Marketing for the Home- Based Business
Marketing on the Internet
One to One Future: Building Relationships One Customer at a Time
Selling the Invisible: A Field Guide to Modern Marketing
Jobshift: How to Prosper in a Workplace Without Jobs
The Perfect Business
The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century
Work with Passion
Starting Out
101 Best Home-Based Businesses For Women
The Best Home Businesses for the 21st Century: The Inside Information You Need to Know to Select a Home-Based Business That's Right for You
The Business of Bliss: How to Profit from Doing What You Love
Business Start-Up Guide: How to Create, Grow and Manage Your Own Successful Enterprise
The Complete Idiot's Guide to Starting a Home-Based Business
The Concise Guide to Becoming an Independent Consultant
Get a Life! Start Your Home-Based Business Now: One Action Step at a Time
Going Indie: Self-Employment Freelance and Temping Opportunities
Going Solo: Developing a Home-Based Consulting Business from the Ground Up
Homemade Money: How to Select, Start, Manage, and Multiply the Profits of a Business at Home
Honey, I Want to Start My Own Business
How to Open and Operate a Home-Based Communications Business
How to Really Start Your Own Business : A Step-By-Step Guide, 3rd Edition
Making Money in a Health Service Business on Your Home-Based PC
Start Up: An Entrepreneur's Guide to Launching and Managing a New Business
Upstart Start-Ups! How 34 Young Entrepreneurs Overcame Youth, Inexperience, and Lack of Money to Create Thriving Businesses
The Young Entrepreneur's Edge: Using Your Ambition, Independence, and Youth to Launch a Successful Business


The Complete Internet Business Toolkit
The Consultant's Guide to Getting Business on the Internet
Growing Your Business Online: Small-Business Strategies for Working the World Wide Web
Making Money in Cyberspace


     book review

The 101 Best Freelance Careers
By Kelly Reno
Reviewed by Tina Pamintuan

If you're an aspiring freelance baker or candlestick maker, but currently make ends meet as a corporate paper pusher, consider checking out this easy-to-read, inexpensive paperback from Berkeley Publishing. The bulk of Kelly Reno's latest "how-to" career guide, The 101 Best Freelance Careers, is an entry by entry listing of some of the most unusual options for IPs . Who knew there were people out there freelancing as spinsters? (No, I'm not talking about old maids in rocking chairs, but IPs who pay the bills by spinning natural fibers into yarn and selling their handicraft by the ball.)

Reno writes that many of the careers in her book are "unusual, even unheard of." Nonetheless, she adds, they are "some of the best ways I've found to make money." Although Reno never defines "best," it's clear from her list, which includes such hobby-turned-career options as cake decorator and genealogist, that personal fulfillment is one criterion.

IT consultant, reporter, payroll accountant -- all the familiar options are here too. Individuals interested in these careers, however, are better off investing in other "how-to" books. After all, more in-depth guides are available for these well-worn career paths. Reno's guide differentiates itself by focusing on less traveled roads. People searching for ways to incorporate their artistic and creative aspirations into economically viable careers stand the best chance of finding this guide helpful.

For example, 24 of the 101 careers listed involve the design of custom-made products such as dresses, dollhouse furniture, lamps, candy, jewelry, neon signs and stained glass. Those less inclined to work with their hands may still find their dream job in Reno's list. Voracious readers might consider working as freelance book readers for publishing companies. Fashion mavens might consider capitalizing on their sense of style by launching careers in personal wardrobe consulting.

Although Reno's entries are short, each one- to three-page description includes a discussion of career opportunities in the specific field and necessary training. Unfortunately, she does not provide estimates for salaries. Such information might be found through the resources guide at the end of each entry. There Reno lists professional associations, certification schools, and any recommended follow-up reading. In one entry, she describes a fishing tackle maker as "a craftsman who designs and makes fishing gear such as fishing poles and lures." She goes on to explain that these freelancers sell their product both to bait shops and to individual fishermen. Common jobs handled by fishing tackle specialists, such as rod repair and lure design, are also briefly explained.

Accompanying the 101 entries are seven brief chapters outlining general advice for the aspiring freelancer. Issues covered include home office organization, legal and financial considerations, and advertising methods. Although much of Reno's advice is pat, she makes the following important observation: "No matter who you are or what you do, selling is a part of life," she writes. Indeed, no matter what your line of work, a considerable amount of self-promotion is required for any business start-up. Reno claims that no one is a "born salesperson," but admits that some are more suited for it than others. The truly sales-impaired should pay close attention to her basic guidelines for developing marketing skills.

As a beginner's guide, the book's main advantage is Reno's assumption that her readers are indeed true novices. She's not above opening her book with a straight-forward definition of the word "freelance." In true schoolmarm fashion, Reno begins the chapter "Do you Have What It Takes To Be A Freelance Professional?" by giving her readers a pop quiz. True-and-false, fill-in-the-blanks, and yes, multiple-choice questions -- they're all here. Each question is designed to help readers decide whether they have what it takes to pack in the cubicle for good. "Are you earning the salary you deserve?" Reno asks. And if that one doesn't have readers turning in their company IDs, perhaps the more cheeky, "Will your job exist in 5 years?" will.

Preceding the 101 entries is a list of questions devised to help the reader "try on" a career. Following such questions as, "Why am I attracted to this career?" or "What might I dislike about this career?" are blank spaces. Readers are instructed not just to mull over responses, but to write them down in the areas provided. After all, why risk forgetting what you've already taken valuable time to contemplate? Recording your thoughts helps organize your ideas. As a reward, you'll have a written record documenting personal fears, ambitions, weaknesses, and strengths -- an invaluable resource for anyone ready to undergo the transition into IP-hood.

These self-reflective exercises will prove useful whether or not Reno's list includes your true vocational calling. Indeed, participants will gain a better understanding of what they want out of a freelance career, and perhaps more importantly, why they want to become IPs in the first place.

Return to Books main page | Buy this book

March 13, 2000
Edited by Eric Gershon
Production by Fletcher Moore

We'd love to hear your comments about this article!

Tina Pamintuan is a freelance writer who lives in Washington, D.C. If you like, we'd be happy to put you in touch with her, or with any of the other IPs named in this article.

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