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BOOKS for Independent Professionals

 Short Takes
Doing Business
201 Great Ideas for Your Small Business
Beating the Odds in Small Business
Business Know-How: An Operational Guide for Home-Based and Micro-Sized Businesses with Limited Budgets
The Business of Consulting: The Basics and Beyond
The Business Side of Creativity
The Complete Caterer: A Practical Guide to the Craft and Business of Catering
Complete Guide to Home Business
The Complete Idiot's Guide to Making Money in Freelancing
The Essential Business Buyer's Guide
Futurize Your Enterprise: Business Strategy in the Age of the E-Customer
How to Build a Successful One-Person Business
How to Make Money Publishing from Home: Everything You Need to Know to Successfully Publish: Books, Newsletters, Greeting Cards, Zines, and Software
Inc. Yourself: How to Profit by Setting Up Your Own Corporation
Money Hunt: The 27 New Rules for Creating and Growing a Breakaway Business
Running a One-Person Business
Secrets of Self-Employment: Surviving and Thriving on the Ups and Downs of Being Your Own Boss
Small-Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of Trouble
Smart Strategies for Growing Your Business
The Successful Business Plan: Secrets and Strategies
What to Charge: Pricing Strategies for Freelancers and Consultants
The Work at Home Balancing Act: The Professional Resource Guide for Managing Yourself, Your Work, and Your Family at Home
Finance and Taxes
422 Tax Deductions for Businesses and Self-Employed Individuals Business
The Business Plan Guide for Independent Consultants
Collection Techniques for a Small Business
Don't Let the IRS Destroy Your Small Business: Seventy-Six Mistakes to Avoid
Financing Your Small Business
Get Your Money! How to Protect Your Business Without Losing Your Customers
J.K. Lasser's Taxes Made Easy for Your Home-Based Business: The Ultimate Tax Handbook for Self-Employed Professionals, Consultants, and Freelancers
Keep Your Hard-Earned Money: Tax-Saving Solutions for the Self-Employed
Keeping the Books: Basic Recordkeeping and Accounting for the Successful Small Business
Minding Her Own Business
The Small Business Money Guide: How to Get It, Use It, Keep It
Tax Planning and Preparation Made Easy for the Self-Employed
Tax Savvy for Small Business: Year-Round Tax Strategies to Save You Money, 4th edition
Smart Tax Write-Offs
Wage Slave No More: Law and Taxes for the Self-Employed
100 Best Retirement Businesses
101 Best Home Businesses
121 Internet Businesses You Can Start from Home: Plus a Beginners Guide to Starting a Business Online
The 101 Best Freelance Careers
Consulting for Dummies
Finding Your Perfect Work: The New Career Guide to Making a Living, Creating a Life
Guide to Self-Employment
Harvard Business Review on Entrepreneurship
Home Business, Big Business
The Joy of Working from Home: Making a Life while Making a Living
Moneymaking Moms: How Work at Home Can Work for You
Money-Smart Secrets of the Self-Employed
The New Pioneers
On Your Own: A Guide to Working Happily, Productively & Successfully from Home
Soloing: Realizing Your Life's Ambition
Spare Room Tycoon: The Seventy Lessons of Sane Self-Employment
Strikingitrich.com: Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of
Survival Jobs: 154 Ways to Make Money While Pursuing Your Dreams
Un-Jobbing: The Adult Liberation Handbook
White-Collar Sweatshop
Working for Yourself
Working Solo
Home Office
101 Home Office Success Secrets
The Home Office Book
The Home Office
The Home Office and Small Business Answer Book
The Home Office Solution: How to Balance Your Professional and Personal Lives While Working at Home
Home Offices: Your Guide to Planning and Furnishing
Organizing Your Home Office for Success: Expert Strategies That Can Work for You
Organize Your Home Office! Simple Routines for Setting Up an Office at Home
Practical Home Office Solutions
The Stay-At Home Mom's Guide to Making Money from Home: Choosing the Business That's Right for You Using the Skills and Interests You Already Have
The Ultimate Home Office Survival Guide
The Work-At-Home Mom's Guide to Home Business
Working at Home while the Kids Are There, Too
Working From Home: Everything You Need to Know About Living and Working Under the Same Roof
The Contract and Fee-Setting Guide for Consultants and Professionals
The Copyright Handbook
222 Ways to Promote Your Small Business on a Budget
AMA Complete Guide to Small Business Advertising
The Brand You 50
Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know
Guerrilla Marketing for the Home- Based Business
Marketing on the Internet
One to One Future: Building Relationships One Customer at a Time
Selling the Invisible: A Field Guide to Modern Marketing
Jobshift: How to Prosper in a Workplace Without Jobs
The Perfect Business
The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century
Work with Passion
Starting Out
101 Best Home-Based Businesses For Women
The Best Home Businesses for the 21st Century: The Inside Information You Need to Know to Select a Home-Based Business That's Right for You
The Business of Bliss: How to Profit from Doing What You Love
Business Start-Up Guide: How to Create, Grow and Manage Your Own Successful Enterprise
The Complete Idiot's Guide to Starting a Home-Based Business
The Concise Guide to Becoming an Independent Consultant
Get a Life! Start Your Home-Based Business Now: One Action Step at a Time
Going Indie: Self-Employment Freelance and Temping Opportunities
Going Solo: Developing a Home-Based Consulting Business from the Ground Up
Homemade Money: How to Select, Start, Manage, and Multiply the Profits of a Business at Home
Honey, I Want to Start My Own Business
How to Open and Operate a Home-Based Communications Business
How to Really Start Your Own Business : A Step-By-Step Guide, 3rd Edition
Making Money in a Health Service Business on Your Home-Based PC
Start Up: An Entrepreneur's Guide to Launching and Managing a New Business
Upstart Start-Ups! How 34 Young Entrepreneurs Overcame Youth, Inexperience, and Lack of Money to Create Thriving Businesses
The Young Entrepreneur's Edge: Using Your Ambition, Independence, and Youth to Launch a Successful Business


The Complete Internet Business Toolkit
The Consultant's Guide to Getting Business on the Internet
Growing Your Business Online: Small-Business Strategies for Working the World Wide Web
Making Money in Cyberspace

    Short Takes:  Marketing

222 Ways to Promote Your Small Business on a Budget
By Ron E. Gielgun
Sometimes it's the little things that make for business success. Gielgun's book is filled with useful tips on how to stand out from your competition. Hanging a mirror in your shop window, for example, will often get people to pause in front of it, and a terrarium with a cute or unusual animal will induce the kids to pull in their parents. Other tips: if you're trying to get business in a company, concentrate on the new employees; take customers from your competitors by accepting the competitors' coupons; offer discounts to your repeat customers. The ideas that Gielgun has packed into his book sure don't run to big costly promotional campaigns -- and some of them don't cost anything.   Buy it

AMA Complete Guide to Small Business Advertising
By Joe Vitale
The aim of Mr. Vitale's book is to teach people how to write better advertisements, "the kind that bring in orders." Mr. Vitale discusses radio and television ads, headlines, illustrations and photos, tips for writing copy, testimonials, open letters, advertorials, and guarantees. The book includes worksheets and checklists, too. "The chapter on 30 ways to write a headline is probably worth gold," says Mr. Vitale modestly.  Buy it

The Brand You 50
By Tom Peters

It's time for all of us to turn ourselves into brand names, Peters says. Why? Because the White Collar Job as currently configured is doomed, and distinctions between employees and independent professionals are blurring. Although his loud style of exhortation can be annoying, Peters makes many shrewd suggestions about how to become a brand name. He suggests teaching a course at a community college, writing op-ed pieces for the local newspaper, and making presentations at workshops.  Buy it

Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know
By Kim T. Gordon
This book doesn't help you choose office furniture or create a corporate structure; it zeroes in on how home businesses can attract and keep customers. Writing tightly in a brass-tacks style, the author advises on 30 areas, including how to create an image, select a niche, develop prospect lists, and write effective sales letters. Her section "Manage Lists and Callbacks" begins with this advice: "You don't need a staff for contact management; you need the right system." The section includes recommended software to manage your sales contacts and also outlines how to develop a paper-based tracking system. Gordon has written another book on home-based business, writes two Web columns and contributes a column to Entrepreneur magazine.   Buy it

Guerrilla Marketing for the Home Based Business
By Jay Conrad Levinson
Mr. Levinson, author of several Guerrilla-line business books, asserts that a home-based business does not need to market itself like a big company would, and probably shouldn't. Guerrilla Marketing describes "proven methods" of marketing home-based businesses and explains how to use them.  Buy it

Marketing on the Internet
By Jill H. Ellsworth and Matthew V. Ellsworth
This edition brings marketers up-to-date on new developments like Java, VRML, interactive graphics, and electronic commerce. A complete guide to marketing on the Internet, it helps marketers understand the technologies available and gives step-by-step instructions for using them for marketing purposes, from building a multimedia Web site to safely conducting electronic commerce. Packed with examples of successful uses of the Internet by a variety of businesses.  Buy it

One to One Future: Building Relationships One Customer at a Time
By Don Peppers and Martha Rogers

The 20th century model for marketing success has been mass advertising (billboards, television and radio commercials, advertisements in popular newspapers and magazines), which aims to generate business from a lot of different people. By contrast, Peppers and Rogers argue that personal communication with a few good customers can produce greater sales than impersonal mass advertising. Peppers, an advertising executive, and Rogers, a marketing scholar, discuss how to hone in on the few customers who offer the greatest opportunity for profit, and how to foster long-term relationships with them. The methods discussed in the book apply equally to the one-person business as to big companies. A much discussed book in the marketing world.  Buy it

Selling the Invisible: A Field Guide to Modern Marketing
By Harry Beckwith
According to Beckwith, founder of a Minneapolis advertising agency, many business owners have not yet adapted their marketing strategies to the service-orientation of the new economy. In particular, he says, business owners haven't understood the importance of relationships. Even in the purchase of products, customers are interested in relationships -- that is, how the company does business. The author has written a book of ideas, bite-size points made in less than a page and written in a confident and irreverent style. One example: "Say P.M. Deliver A.M." And if you're an independent professional, Beckwith says, be sure to talk about the advantages of smallness.   Buy it

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