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The Complete Internet Business Toolkit
By Winn Schwartau and Chris Goggans
While this workbook provides a comprehensive review of how to conduct business on the Internet and how to take maximum advantage of the Internet's wealth of resources, its special emphasis is security. Schwartau and Goggans explain how to protect both the business and the customer by implementing firewalls, encryption, authentication, digital signatures, and other security measures. Both authors are experts on computer crime, hackers, and Internet terrorists, and Schwartau is former president of a computer security company. The toolkit includes a CD-ROM that provides supporting software, programs, utilities, and instructions. Buy it
 The
Consultant's Guide to Getting Business on the Internet
By Herman Holtz
In this book, Mr. Holtz "shows consultants in every field where on the Internet they'll find a market for their specific services" and how to generate interest over the Internet in those services. He also discusses bids, quotations, and proposals, and gives advice for getting onto bidders' lists in the private and public sectors. The book also discusses appropriate Internet conduct ("Netiquette") and an overview of Internet technology. Buy it
 Growing Your Business Online: Small-Business Strategies for Working the World Wide Web
By Phaedra Hise
Hise, Inc. magazine's technology editor, has written a non-technical guidebook for the entrepreneur who wants to plunge into the Web. Hise describes various ways that small businesses have used the Web and discusses which entrepreneurial goals were realistic, which weren't, and why. Reproductions of Web site screens illustrate the author's analysis. Subjects include site design and maintenance, the merits of various Internet Service Providers, and how to keep up with the ever-changing milieu of the Web. Hise emphasizes the importance of monitoring a Web site's success as a business tool by contrasting it with other devices, and provides criteria for measuring success both in the short and long term. An appendix includes ISPs, publications, software and hardware dealers, and contact information for companies mentioned in the text.
Buy it
 Making Money in Cyberspace
By Paul and Sarah Edwards and Linda Rohrbough
With the help of computer industry journalist Linda Rohrbough, small-business experts Paul and Sarah Edwards have written a book about doing business online as a small or home-based business. The book addresses both neophytes and established business owners who want to take a pre-existing business into cyberspace. Topics include common mistakes in e-commerce and how to avoid them; how to set up online payment systems; the design and promotion of Web sites; and the types of goods and services that have already sold well over the Internet. This is the Edwards' eighth book for the IP and small-business owner. As with the earlier ones, it's easy to read, even for those with little technical background. Buy it
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